Our logo is the Max flame. Rooted in the Indian idiom, it is suitable for an organization proud of its origins. It is rendered in an international, contemporary style, representative of our global orientation. It is an appropriate face for a Group that is firmly on the fast growth track, but for which, commitment to principles and values will always remain ascendant.
The Max flame is representative of many qualities. As it burns, it represents Enterprise and Ambition. Its steadfast quality embodies Hope, Commitment, Care, Warmth and Service. As a giver of light, it is the flame of Knowledge.
Max has structured and strict guidelines about how the Max logo should be used as prescribed in our brand guidelines, which can be downloaded from this page.